S FOR SWAG – An AI Fashion Experience Store

S for Swag a contemporary artificial intelligence experience fashion store designed by Zarine Jamshedji Architects.

The Experience:
Meet the fashion designer – spot the dress of your dreams – meander over the S – the S path lights up and the mannequin draped in works of art glow, as you set your eyes on each – be engaged as your story unravels – amazed at the artificial intelligence, vision of you on the screen as if it were a dream. Pamper yourself try the dress on, feel special while your partner or family gets a glimpse of you with a walk on the ramp.  Purchase the dream and leave the store after a memorable shopping experience.

While all of this take place, the warm yet glitzy interiors make real, what AI makes surreal.
All in all, redefining an AI fashion retail store. It shouts out and says S for Swag!